The Metro North Shopping and Community Center was a Project focused on generating ideas that would re-activate an existing “Big Box” Shopping Mall. As today’s consumers shopping habits evolve and become more convenience based, retailers are facing some challenging times in getting their products off the shelf and into the homes of consumers. BlueBike’s Studios are continually evolving and testing ideas that make shopping at a store just as entertaining, exciting and emotionally engaging as going to a great restaurant. The challenge is to make the shopping experience so different and entertaining that shopping on line becomes the fallback position for many seeking a greater and more engaging experience.